Promotional Analytics in Today's Retail World
Promotions continue to make up a significant portion of spend for retailers. However, when it comes to measuring the overall effectiveness of their offers, retailers often struggle. Whether assessing in-store circulars, digital coupons, direct mailers or other promotional vehicles, the key is to ensure promotions are effectively driving total value for a business. How can retailers accomplish this? It comes down to having a granular view of all relevant promotional data in an accessible way.
This guide dives into:
- The real barriers to effectively measuring promotional performance
- How to use the granularity of data to drive better offers
- How to account for total store metrics in your promotional strategy