OMNI-1000 Research: Are Global Retailers TRULY Offering Omnichannel Services?
The Omni-1000 provides a look at the actual omnichannel practices of the world’s leading retailers. Using a “random walk” methodology, OrderDynamics investigated retail websites to determine the e-commerce capabilities, policies and offerings of more than 1,000 retailers from the U.S., Canada, Australia, the U.K. and the Nordics (Sweden, Finland and Norway).
The research proves that omnichannel commerce is far from being the standard model, even among leading retailers. A sample of the insights:
- 37 percent of retailers offer buy online, pick up in store (BOPIS, or click and collect);
- 88.8 percent have standard e-commerce capabilities, such as the ability for shoppers to create a virtual shopping basket and purchase goods online;
- 68.4 percent provide basic inventory visibility to online consumers;
- 59.9 percent allow shoppers to buy online and return in-store (BORIS); and
- 75.7 percent offer free shipping to consumers meeting a minimum purchase value threshold.