Last year, Monetate studied the personalization practices of leading brands, most of which were at the point of starting to seriously ramp up their personalization journey. Almost a year later, the company is finding that businesses have made significant progress in their search for personalization effectiveness, but there’s still a great deal of room for growth.
In October 2017, Monetate partnered with research experts WBR Insights to learn how far brands have come, and what they’ve yet to achieve when it comes to turning personalization goals into measurable business impact. The findings are outlined in this report, which describes the lessons learned from studying the practices of more than 500 North American and United Kingdom-based senior marketers. Respondents shared their challenges and successes across the retail, travel and hospitality, and financial services sectors, and answered three critical questions:
- What success are organizations having with personalization?
- How are businesses structuring their personalization efforts within the organization to maximize results?
- What data sources and outputs are best-performing organizations using to personalize experiences?