Keeping up with the demands and expectations of the omnichannel shopper is no small feat for any retailer or online merchant today. All retailers face the same threats, intense competition from the likes of Amazon and heightened consumer expectations from shoppers who want it all. But if you’re a mid-market retailer, the odds are even more stacked against you.
To provide a creditable end-to-end customer experience, and most importantly build customer relationships so you don’t have to keep reacquiring those buyers, you need to scale with the right expert partners. Failure to do so will result in catastrophic results.