Employees need to hear their leaders speak authentically, from the heart. That’s when you’ll connect with your tribe. That’s when your employees will embrace your company’s strategy, rather than simply acknowledge it. And that’s where the power of video comes into play. Reaching out to viewers through a well-prepared and practiced video is the closest thing to a face-to-face conversation — the gold standard of human communication. It’s also an effective way to reach a dispersed workforce.