Google Shopping has quickly gone from secret weapon to mission-critical tool in any retailer’s marketing stack.
In fact, retailers now devote 53 percent of their AdWords budgets to Google Shopping.
Consumers love the mobile-friendly, image-centric Shopping ads. And retailers have responded by making those ads a central pillar of their e-commerce marketing mix.
However, questions still confront retailers seeking to fully understand today’s search marketing environment. For example, just how profound has the shift to Google Shopping been? Why is the shift happening now? What does success look like on Google Shopping today? And how can I ensure my campaigns are structured to win tomorrow?
Sidecar answered these questions — and many more — by analyzing 19.1 billion user sessions on retailers’ e-commerce sites.
Download the full report to see the results of our labors: the definitive account of the state of Google Shopping in 2017.