We’re living in a new era in retail. Anything can be purchased anywhere, at any time. We’ve entered an age when advanced communication technology, once the exclusive privilege of large, wealthy companies, is available to anyone. E-commerce has rewritten the rules of buying and selling, and every merchant needs to know how to negotiate the landscape. Matt Bertulli has devised the essential e-commerce playbook for retail startups as well as established B-to-B and B-to-C retailers, providing step-by-step solutions to help you plan, build and grow a profitable retail business.