The great thing about mobile is it also allows you to do research and make decisions on the go. It has been found that 60 percent of searches are made on the go, and 30 percent of those are local searches. This means that you have a high percentage of people who are trying to find a restaurant, check a movie time or find directions somewhere. This is great for the local economy and allows brands to effectively target consumers on their mobile phones using geographic parameters.
Another advantage of mobile is it’s become the tool of choice even when there’s a desktop computer around. Seventy-seven percent of mobile searches are made with a desktop in close proximity, which tells us a lot about users’ habits. This is great, but you probably want to know how it affects sales. Studies have estimated 70 percent of searches on mobile devices are followed up with an action within an hour. Mobile users mean business, so it makes sense to invest a lot of time and effort into your mobile search strategy, which WebsiteBuilder.org can help you do. Right now mobile accounts for 52 percent of paid clicks, but that should continue to grow in the future.