104 Facts You Don't Know About Mobile Marketing

Mobile phones have become such a dominant force because of their convenience. We are by nature a lazy species and want to do whatever feels the easiest, which is what makes mobile phones great. All we have to do is pull our phones out of our pockets and type in what we’re looking for, and we’ve got it. Think about every debate over a fact or event you’ve had over the last few years. How did you solve it? You didn’t go grab your computer and google it, you used your phone. Mobile search has become such a great tool because it requires very little effort while solving lots of problems.

The great thing about mobile is it also allows you to do research and make decisions on the go. It has been found that 60 percent of searches are made on the go, and 30 percent of those are local searches. This means that you have a high percentage of people who are trying to find a restaurant, check a movie time or find directions somewhere. This is great for the local economy and allows brands to effectively target consumers on their mobile phones using geographic parameters.

Another advantage of mobile is it’s become the tool of choice even when there’s a desktop computer around. Seventy-seven percent of mobile searches are made with a desktop in close proximity, which tells us a lot about users’ habits. This is great, but you probably want to know how it affects sales. Studies have estimated 70 percent of searches on mobile devices are followed up with an action within an hour. Mobile users mean business, so it makes sense to invest a lot of time and effort into your mobile search strategy, which WebsiteBuilder.org can help you do. Right now mobile accounts for 52 percent of paid clicks, but that should continue to grow in the future.