Resource Library: Email Prospecting Ecosystem - Target • Contact • Engage • Acquire
Email is one of the most powerful marketing channels and has become the backbone of many companies’ marketing activities, yet it can be difficult to apply that power to acquiring new customers. The main worries are deliverability issues, potential for spam complaints, which will negatively impact your company’s sender reputation and overall email deliverability.
What’s the solution? When you need to acquire new customers, the last thing you want to do is leave the power of email marketing on the sideline. These 5-steps will show you how to create a customized and separate Email Prospecting Ecosystem for acquisition and lead generation purposes, for both consumer and B2B marketers. An ecosystem you can leverage to source new prospects and clients, without risking your current corporate email infrastructure. These tips will highlight:
- Identify and acquire your target prospects
- Keeping prospecting separate
- Develop a contact and cadence strategy
- Evolving the offers and messages
- And more!