Discounters’ Dilemma: Build a Brand Without Discounting
Consumers are shopping online because of its inherent convenience, but research shows it’s also easier to find better prices.
As you work to build a desirable brand with loyal, long-term shoppers, how do you attract and convert customers without cheapening your brand identity?
Read our latest e-book to learn:
- what’s driving discounts;
- how discounting creates a vicious cycle and downward spiral of lower pricing; and
- one way to tap into shoppers’ psyches to convert them — without that discount.