While e-commerce is decades old, the rapid evolution of online retail technology and innovation means manufacturers constantly have new opportunities to win at the shelf. But how? The most common questions relate to the product detail page, which makes sense. In a brick-and-mortar environment, shoppers have the physical shelf, associates and product packaging to help them make purchase decisions. For online retailers, the product detail page requires every product to stand on its own. That means that manufacturers must work harder to get their products to be found, considered and purchased. And while research may happen online, the actual purchase may take place offline, making the path to purchase more convoluted than ever before.
Of course, measurement and analysis need to underpin all activities, but measurement and analysis are pointless unless they’re linked to actions and initiatives, which is why seven industry-leading technology and service providers came together to create The Definitive Guide to the Perfect Page, a “cookbook” if you will, filled with best practices specific to their areas of expertise and capability. Inside, you’ll find recipes that will guide manufacturers on how to build the perfect page, drive traffic to it, and ultimately drive conversion. Each chapter includes a case study so you can learn how other manufacturers have solved for some of the same pain points you may be facing today. (This is just a “CHAPTER EXAMPLE” of the full e-book, which is available on Clavis’ website.)