2017 Mobile Loyalty Report: How Brands Are Bridging the Technology Gap to Meet Consumer Demand For Loyalty Programs
Last year, 3C surveyed U.S. consumers and brand marketers to explore the landscape of mobile-enabled loyalty offerings — uncovering a distinct disconnect between current brand strategies and what consumers expect from a modern-day loyalty program. Our 2016 Mobile Loyalty Report highlighted a consumer appetite for mobile technology that brands had not yet satisfied. But have brands made progress closing this gap?
The 2017 report again polled brand marketers and consumers along similar topics and found that there are several key areas where brands and in fact closing the gap and delivering more of what consumers want. The report also illustrates some areas where brands continue to struggle. Lastly, the report serves as a roadmap for how brands can embrace a stronger transition to a mobile-enabled loyalty program.