Every year, Black Friday buzz dominates the industry. But while much of the coverage focuses on the biggest discounts, shopper frenzy and digital’s rise, we wanted to turn the spotlight on the fastest-growing sales channel: mobile.
Leanplum and Branding Brand teamed up to examine the impact of mobile on the biggest shopping day of the year. Together, we captured two sets of data.
- A survey of 1,000 online holiday shoppers to understand their purchase plans.
- An analysis of over 300 million Black Friday mobile data points, including push notifications, transactions, time spent in app, etc.
The results are the most comprehensive analysis of this year’s Black Friday mobile data.