6 Things You Don't Know You Already Know About Variable Print Marketing

Some retail marketers feel that variable print is complicated, not realizing that the same technology they are comfortable with leveraging to create variable digital impressions is the same technology used for creating variable digital print (variable direct mail). Compu-Mail shows how easy it is to personalize both online and offline efforts. This eBook will help you discover you know more about variable print marketing than you might have thought. You’ll also be able to compare direct mail response rates to that of digital – and see the lift when campaigns are planned in conjunction with one another.

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