Social media is the world’s biggest, fastest and most honest focus group. And when it comes to travel, social media is the one place people freely share experiences that diverge from the everyday.
In examining millions of social users’ travel experiences and opinions, Fizziology was able to identify developing trends impacting the hospitality industry in 2017 and beyond. As consumer spending habits bend in favor of travel, it’s imperative for leaders in the retail industry to lend a listening ear.
As you read through this report, you’ll find the topics in hospitality and travel that Fizziology’s team of social media analysts identified and vetted, as well as supporting research.
Join us as we listen in to 2.3 billion active social media users and what they’re saying about travel.