2017 Consumer Holiday Shopping Expectations
Meeting Consumers’ Rising Expectations This Holiday Season
Radial and CFI Group surveyed 500 randomly selected consumers in September 2017 to discover their online shopping expectations for the upcoming holiday season.
The questions they answered revealed what matters most to shoppers in the areas of returns, fraud, shipping, delivery, and customer care.
On average, retailers earn 20-30% of their revenue during the holiday shopping season – making it imperative to operate flawlessly. Download the consumer insights study and infographic to help you prepare for the biggest shopping season of the year.
Here’s a snapshot of what you’ll learn…
Ordering: If your supply chain isn’t ironclad, you’re in for trouble. The study reveals that even one out-of-stock or backordered product will send consumers shopping with another retailer.
Fulfillment & Delivery: Consumers expect fast, free, and convenient delivery, period. For instance, 95% of shoppers say they expect free shipping, and only 67% are willing to spend more to qualify for it.
Customer Service: While the vast majority of this year’s holiday shoppers expect fast resolutions to their issues, more than half of them are willing to try self-service options to get it.
Get these key findings, and more, to rise above and avoid being a casualty of failed consumer expectations this year.