Why I Love LinkedIn’s Skills Endorsement Feature
You may have noticed over the last few months that when you look at a person's LinkedIn profile, you're asked, "Does ‘Joe Blow’ have
This is a great feature on Linkedin, and I'll tell you why shortly.
But first let's take a step back and discuss your LinkedIn profile. When you create or update your LinkedIn profile, there's a section to add skills and expertise (see the example below). Simply click on the edit button and add the skills that most appropriately fit your expertise. You can add up to 50 skills. Tip: Choose your top skills; this isn't a place to be aspirational as opposed to actual.
Why I like this feature?
- To me it's a great prompt. A reminder if you will. When I get that email telling me that Joe has endorsed me, and I click back to the Linkedin site, the top of the page loads with four boxes that enable you to endorse others. Scroll through and it's like a trip down memory lane. All of your contacts who have "skills" set up will appear. Often I'll be reminded of someone I should network with (which is as simple as clicking on their picture to go right to their page).
- Hey, remember me? Want to get someone's attention? Endorse them. Like the above, it's a great way to remind them you're out there.
- Then there's the LOL factor. I'm always amazed at what people try to get away with on their LinkedIn profile. Some people say they're experts in areas that they're, well, I'll just say they're not. I love scrolling through and looking at people and their skills because invariablly I'll get to someone with dubious skills. It kind of works like this: "Does John Doe know about marketing?" My answer, "Um, hell no!" or "Are you kidding me?"
The moral of the story as stated above: be factual, not aspirational!
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing.
Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.