Urban Outfitters Crosses the Line With 'Bloody' Kent State Sweatshirt
Perhaps the most troubling aspect of this whole story — and that's saying something — is Urban Outfitters lame apology, which came via Twitter for what it's worth: "Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset."
Really? It didn't think people were going to connect the two? I refuse to believe a company — and a successful one at that — could be so naïve. I wasn't alive when the Kent State shootings took place, but the second I saw a picture of the sweatshirt I knew what it was alluding to. Own the mistake, Urban Outfitters, and apologize incessantly; don't insult my or other consumers’ intelligence in the process.
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