The Vendor's Guide to Trade Shows ... From a Retailer
All those things count, he wrote, “and they instill confidence in the merchant that if you win their business, the account manager and the company as a whole probably have the same qualities. Hopefully, it can help make the difference between a reply and a recycle bin.”
Do you agree with Erik? What have your interactions with vendors at trade shows been like? Let us know by offering your thoughts below!