In episode 103 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Natalie Brown, director, experiential marketing, Sur La Table, talks about the kitchenware retailer's goal of being more than just a place where consumers can get products for their kitchens. Sur La Table seeks to be a source of inspiration for cooks, and is using content and innovative brand partnerships to help it accomplish its goal.