Lionel Trains Chugging Into E-Commerce Prosperity

Total Retail Talks

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

Lionel, the iconic model train maker, recently launched two e-commerce websites — Lionel Trains, Lionel Racing — on NetSuite's SuiteCommerce platform. In episode nine of Total Retail Talks, Rick Gemereth, chief information officer and senior vice president of Lionel NASCAR Collectables, discusses the benefits of being on a cloud-based e-commerce platform and how it's impacted Lionel's two brands.