Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

Total Retail Talks Playback: LensCrafters Targets Millennials With New Marketing Campaign

In this week’s Total Retail Talks Playback, we revisit episode 64. In that episode, Total Retail’s Executive Editor Joe Keenan interviews Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, about LensCrafters’ marketing campaign, See.Good.Daily, which helped to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign was constructed to reach its target demographic, millennials, as well as why random acts of kindness are a core component of LensCrafters’ brand messaging.

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