Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 104 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Peter Francis, vice president of digital growth and acquisition for T-Mobile, discusses the role brick-and-mortar stores will play in the company's future. Francis addresses how T-Mobile views omnichannel retail, and what the company is doing to execute on such a strategy. Hint: it comes down to in-store associates and the value they can provide shoppers.

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