Wayfair.com, an online retailer of home furniture and décor, ran a contest on its Pinterest page this past Thanksgiving that proved the image-sharing social site is a force to be reckoned with when it comes to customer acquisition.
Trisha Mack
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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