Stuart Weitzman

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraphs, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio. The campaign features four Cinemagraphs spotlighting key spring styles, with one of the Cinemagraphs flickering founder and designer Stuart Weitzman's image in a television set. To emphasize its omnichannel approach and strategy, Stuart Weitzman created the campaign around its proprietary hashtag #inourshoes. 

Stuart Weitzman's strappy sandals have graced the feet of actresses Jennifer Lawrence and Lupita Nyong'o. The Duchess of Cambridge sports his wedge heels. Now, Coach wants in on the action. Coach, the New York-based luxury fashion house, said on Tuesday that it would buy Stuart Weitzman, the maker of midrange luxury shoes, for up to $574 million in cash. Coach also said it would retain Mr. Weitzman, the company's 72-year-old executive chairman and creative director, to lead the team whose styles have been in high demand on red carpets and in stores.

Stuart Weitzman Holdings has named François Kress as the company’s global president. In this newly created position, Kress will oversee all aspects of the global retail and wholesale business plus...

NEW YORK — Stuart Weitzman has named vice chairman Wayne Kulkin as the company’s CEO. Kulkin will continue to report to Stuart Weitzman, executive chairman. As CEO, Kulkin will focus on strategic...

Companies all over the world are using Facebook's simplified ad units to gain new customers or grow more exposure for their brand. Stuart Weitzman, a high-end shoe company, has used Facebook to learn more about how it's liked in other countries. With this data in mind, Weitzman enhanced its brick-and-mortar presence in Dubai and Mexico, among other places. Working with social media monetization firm SocialFlow, Stuart Weitzman learned more through Facebook about its popularity in other markets, and then expanded its presence in countries where the Facebook metrics were more positive.

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