Steve Birkhold

Apparel retailer bebe announced Thursday that CEO Steve Birkhold has resigned, effective today. Birkhold will be succeeded by Jim Wiggett, currently CEO of Jackson Hole Group, as interim CEO. The company noted that it will commence a search for a permanent CEO. "On behalf of the board of directors, we're excited to welcome Jim to the team. Jim is a highly accomplished executive, with proven leadership capabilities, retail and merchandising expertise, and a wealth of strategic business knowledge, and we look forward to his insights into the strategic direction of the company," bebe Chairman Manny Mashouf said in a statement.

Los Angeles -- Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13. Keegan will be in charge of all aspects of marketing and branding across all Bebe brands and report to CEO Steve Birkhold. Previously, Keegan has...

Brisbane, Calif. -- Bebe stores announced that it has promoted Liyuan Woo to the position of CFO. Woo will succeed Walter J. Parks, COO and CFO, who is departing the company effective May 3. The COO position will be eliminated and CEO Steve Birkhold...

Women's apparel retailer Bebe Stores Inc. named retail industry veteran Steve Birkhold as its new chief executive as it looks to turn around its business amid declines in same-store sales. The company also reported weaker-than-expected second-quarter sales, hit by a 15 percent drop in same-store traffic. Birkhold, who replaces founder Manny Mashouf, joins Bebe from French fashion brand Lacoste, where he was heading its North American business.