Shannon Greene
Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.
Product Listing Ads (PLAs) are an exciting online marketing campaign that continues to evolve. These image-based search ads have proven to deliver strong clickthrough and conversion rates by capturing users’ attention with product-specific images and pricing information. They allow advertisers to promote individual items within their feed quickly and efficiently, and require less hands-on management than search and display campaigns.Â
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