Ritani

For about a decade, the debate over retailing methods has been a heated one. On one hand, e-commerce has dominated, with the so-called "internet age" providing shoppers convenience, 24-hour service and typically the lowest prices. These advantages will almost always trump a physical storefront. But recently consumers have responded to back-to-basic techniques such as personalization and knowledgeable in-store customer service. So what happened when one retailer married both old brick-and-mortar techniques with the new virtual and online channels? Click-and-bricks retailing.