Pete Nordstrom

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Madewell sells youthful products developed by its creator Mickey Drexler. Recently Pete Nordstrom, the merchandising head of his company, inked a pact to sell Madewell styles in Nordstrom stores starting on March 2. While the products are priced somewhat below Nordstrom's typical prices, the products resonate with the youthful Nordstrom customer, and that's key to Nordstrom's rationale to carry some of the assortment in its stores. Madewell is a division of J. Crew Group Inc. Its Chairman and CEO, Mickey Drexler, is a brilliant merchant — one the most innovative in retailing. 

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