Paulette Jarvey

Below, our annual index of all stories that appeared in Catalog Success throughout 2006, including this issue. (For easy reference, use the print screen.) Cataloger Profiles Cover Stories United Receptacle: “B-to-B Goes ‘Plug and Play’” by Alicia Orr Suman, January Reiman Publications: “The Synergistic Approach” by Alicia Orr Suman, February Boston Proper: “Billion-Dollar Opportunity” by Donna Loyle, May Spiegel Brands: “How Spiegel Recovered” by Paul Miller, June Smarthome Direct: “Growth the Smart Way” by Matt Griffin, July J&L Industrial Supply: “Shaped Up, Shipped Out” by Paul Miller, August Northern Safety Co.: “Safely Ahead of the Game” by Matt Griffin, September AmeriMark Direct: “Steady

© Profile of Success, Catalog Success magazine, May 2006 Interview by Sharon R. Cole Catalog Success: When was the catalog established? Paulette Jarvey: The first issue went out February 2002. Catalog Success: Where are your headquarters? Jarvey: Canby, Oregon with distribution out of Stevens Point, Wisconsin. Catalog Success: What is your primary merchandise? Jarvey: Supplies for scrapbooking: patterned papers, kits, embellishments and idea books. Catalog Success: Number of SKUS? Jarvey: 1,100 per issue Catalog Success: What are your primary customer demographics? Jarvey: Women who are passionate about scrapbooking, cardmaking and papercrafting. Our customer is usually college-educated with a job