Pandora

At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app, available as a trial to selected users since its launch in October, is now available to all Facebook users in the U.S. and Canada. Among the new participants in the e-commerce platform are Brookstone, babyGap, L'Occitane, Lindt, Dean & DeLuca, Mondavi, Chandon, Fab, ProFlowers, Random House, Inc., and NARS cosmetics.

Victoria’s Secret is strengthening its mobile presence via targeted ads that let fashion-savvy shoppers buy and learn more about the company’s new products. The company is running the mobile ads within Pandora’s iPhone app to promote its new Heartbreaker push-up plunge bra.