Ofer Alt

This week's top article of the week (as determined by readers’ clickthroughs) focuses on search, specifically the search options you offer consumers on your website. While shopping cart abandonment has become somewhat of a sexy topic in the retail industry, the more prevalent issue of site abandonment — consumers are unable to locate their desired product and quickly exit the site — is often overlooked. Ofer Alt, CEO of Celebros, addresses the issue of site abandonment in his article by detailing four ways that an effective site search program can turn site visitors into paying customers.