As the Hispanic population shoots up and buying power increases, U.S. retailers are increasingly vying for this audience's attention. Some have shifted more of their efforts to digital in light of how Hispanics consume media, while others have adopted creative strategies and added products aimed squarely at the market. U.S. Hispanic buying power is poised to hit $1.5 trillion this year, a 50 percent increase from 2010, according to Nielsen. "Retailers and manufacturers can't afford to ignore multicultural consumers such as Hispanics," said Eva Gonzalez, executive director, diverse consumer intelligence at Nielsen.Â
Nielsen
As the CEO of SheerID, Inc., Jake has advanced the company to its position as the proven leader and pioneer of identity marketing, a new form of personalization to help brands connect with consumer communities like students, teachers, and the military. He spends much of his time and energy on the strategic direction, growth, and development of SheerID. When he is not concentrating on channel expansion, strategic partnerships, and product strategy, Jake is consistently pushing to achieve company milestones ahead of time and under budget.
Responsive commerce has become one of this year's hottest buzzwords as retailers aim to optimize their online sites for mobile shoppers. However, understanding just what this design strategy is, knowing whether or when to implement it, and justifying the expense to key decision makers all remain key challenges for many companies. Here then is a crash course in responsive commerce and why it might be time to consider whether it can provide your customers with the seamless shopping experiences they've come to expect across devices.
While leveraging big data by using software, apps and point-of-sale technology can help retailers handle everything from holiday hiring to inventory management in the days leading up to and following Black Friday and Cyber Monday, one of the most useful applications for big data technology this holiday season is in countering showrooming, a phenomenon that's been on every brick-and-mortar retailer's mind as they make preparations for their busiest season of the year.
Unless you have a content-first website like The New York Times or a juggernaut of a blog like TechCrunch, people don't come to your site for content. Don't misread that: some of your visitors may well consume some of your content, but most of them don't visit your website with the intention of reading. Nielsen indicates that users have time for about 20 percent of the content on your page, which affirms that the majority of users don't read. Rather, they scan.
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Don't look now, but the smartphone might end up being more friend than foe to the retail industry. According to a new study from xAd and Telmetrics, mobile now accounts for one-third of all retail activity online with 98 million shoppers using a smartphone as their retail experience. And the vast majority of those mobile shoppers end up making
Grocery shoppers are already using digital in myriad ways, from product research to purchasing groceries online for at-home delivery or in-store pickup. Meanwhile, brands have been building robust websites, as well as employing video and social media to market their products. For shoppers, however, the divide between using digital to research products and actually buying them remains wide, according to a new eMarketer report, CPG's Digital Conundrum: Turning Digital Shoppers into Digital Buyers. Nonetheless, the consumer product goods (CPG) category is poised for significant growth in online sales.
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