According to a recent article in Inc., women fill just 8 percent of the leadership roles in technology startup companies. That's a small number. However, what's fascinating to me is that the women who do fill C-suite roles in technology tend to gravitate toward e-commerce. From Fab.com's COO Beth Ferreira to the women who founded Birchbox (Hayley Barna and Katia Beauchamp) to Gilt's CEO Michelle Peluso, more and more women are rising to top leadership positions in e-commerce. Coincidence? I don't think so.
Gilt Groupe's new chief executive officer is trying to restore the promise of the online luxury retailer by focusing on what the company does best: deep discounts on a deadline. Michelle Peluso's company is testing technology to make its limited-time-only offers more effective, even as competitors shy away from the tactic and venture capitalists call it a fad. At stake are the ambitions for an initial public offering by the company, which was once valued at $1 billion as the buzzy standard bearer of New York's startup scene.