Lee Zukor

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Since launching mobile-optimized websites for Fingerhut in May and Gettington in July of last year, Bluestem Brands has seen its mobile traffic increase from 10 percent of overall traffic to nearly 20 percent of overall traffic. Both retailers' sites also saw over 20 percent improvements in conversion rate, pages per visit, average length of visit and revenue per visit.

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