In the Winter 2017 issue of Total Retail, we asked our editorial advisory board what they consider to be the key priority for them to grow their businesses this year. Here are some of their answers:
Jim Garlow
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
In a session during next week's Retail Marketing Virtual (RMV) Conference & Expo, a panel of catalog experts will discuss the rebirth of the channel as well as how their brands are incorporating catalogs into an omnichannel marketing mix. Brian Huck, president and COO of Eastwood; Jim Garlow, director of marketing operations at CDW; and Kim Hansen, senior vice president of marketing and e-commerce at Winston Brands (parent company of Collections Etc.) are going to share how catalogs can still be used effectively — i.e., profitably — in today's digital world as well as what the future entails for print as a marketing vehicle.
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