Jim Davidson

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Jim Davidson, the manager of marketing research at email and marketing automation provider Bronto Software, presented data from Loading the Sleigh: Marketers' Plans & Expectations for the Holiday Season, a jointly published report by Bronto Software and Retail Systems Research, during his presentation at the 2013 Internet Retailer Conference & Exhibition in Chicago this week.

 

Smart retailers are already planning their email marketing strategies for the holidays, according to Jim Davidson, manager of marketing research at Bronto, who spoke at the email marketing firm's breakfast event in New York City on June 12. At the event, which was part of the multicity Revenue Revolution Tour, Bronto distributed a whitepaper titled The Top 12 Marketing Tips for the 2012 Holiday Season. In part two of this series, tips seven through 12 are provided. To check out tips one through six, click here for part one.

Although the holidays may seem far away, smart retailers are already planning their email marketing strategies for the upcoming busy season, according to Jim Davidson, manager of marketing research at Bronto, who spoke at the email marketing firm's breakfast event in New York City on June 12.

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