Jeff Cohen

Bergdorf Goodman is reaching out to fashion-savvy men through a new Instagram account separate from the main store profile. Bergdorf Goodman launched its @Goodmans account at the beginning of the spring/summer 2015 menswear runway shows. Joining the existing male-specific Twitter account, this addition will help the department store connect with its male consumers on a more focused level. "Sometimes separating is hard to do, but sometimes it's for the best," said Jeff Cohen, director of social media at MDG Advertising. "This is definitely one of those times."