Faisal Masud

Joe Keenan is the executive editor of Total Retail.
Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

Staples announced last week the launch of its new online platform that will better connect suppliers and customers. Staples Exchange is an option that enables vendors to sell their products directly through the company's e-commerce channels, according to a company news release. Because Staples doesn't require its vendors to use a third party to sell on Staples.com, suppliers can upload products and sell directly to customers without extra cost. The option also allows sellers access to real-time alerts and self-service tools for inventory management.

Staples is testing a SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online. The text messaging test is being promoted via signage in all stores and is the office supplies retailer's first attempt at leveraging SMS to activate shoppers. During the test, Staples will be focused on how to deliver content that's relevant to consumers on an ongoing basis. "We're in the early stages," said Faisal Masud, executive vice president of global e-commerce at Staples. 

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