Tommy Bahama, known for its beach-themed clothes and accessories, is launching a global e-commerce platform as it tries to boost its fledgling international expansion.
SEATTLE, Feb. 29, 2012 /PRNewswire/ -- Riding the wave of its success in the U.S., the Tommy Bahama Group has announced an important step forward in their strategy to drive long-term growth through international expansion. Tommy Bahama will begin by opening company owned and operated retail stores in premium locations in Asia, including a combined restaurant and retail location in the Ginza district of Tokyo and stores in Macau and Singapore. "Tommy Bahama has enjoyed significant growth in our direct to consumer business. Through our website and U.S. based stores, we've seen a pent up demand and opportunity for