Daniel Neukomm

Dennis O'malley Visit Author's Page

Joe Keenan Visit Author's Page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

September 3, 2015Personalization Helping to Power O’Neill Clothing’s Email Program

February 21, 20135 Ways to Leverage Social Word-of-Mouth Marketing

The best word-of-mouth marketing is user-generated content. On the social web, this means Facebook wall posts and comments, Instagram photo sharing, Pinterest boards, tweets (especially accompanied by a photo), and YouTube videos. A retailer's best brand advocates are socially engaged and enjoy sharing testimonials and content that's authentic and shows a real passion for the brand.

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