Cyle Tabor

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Retailers are coming to the realization that video helps sell product. That’s why Camo Trading made the decision to add product videos to its e-commerce site. As a small brand with limited resources, however, Camo Trading couldn’t produce videos in-house quickly enough or at a high enough quality to justify the expense.

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