Chris Goward

This is the second part of a two-part series recapping last week's Magento Imagine Conference in Las Vegas. Today's installment contains tips from leading experts on topics including responsive design, site search, SEO/SEM and website conversion optimization. 

Many website owners have been fooled into believing that a website redesign will improve conversions and revenue. It's common to assume that a slick new design that follows the accepted "best practices" of the day will increase consumer trust and your conversion rate. That's a false hope — and not the only problem with website redesign projects. 

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