Bruno Pavlovsky

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

On April 1, super-luxury brand Chanel announced that it would be opening an e-commerce store this fall. It wasn't an April Fool's joke, and legions of fashion-forward Frenchwomen would have been forgiven for gasping in shock, since it was only in 2013 that Chanel's global director of fashion Bruno Pavlovsky said that "fashion is about clothing, and clothing you need to see, to feel, to understand."

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