Brian Watkins

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

For about a decade, the debate over retailing methods has been a heated one. On one hand, e-commerce has dominated, with the so-called "internet age" providing shoppers convenience, 24-hour service and typically the lowest prices. These advantages will almost always trump a physical storefront. But recently consumers have responded to back-to-basic techniques such as personalization and knowledgeable in-store customer service. So what happened when one retailer married both old brick-and-mortar techniques with the new virtual and online channels? Click-and-bricks retailing.

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