Bill Gates

It's a global, local world in e-commerce today, and it will only become more so. If it's 3-D printers, the Internet of Things and big data that are key forces today, who knows what's to come. What's certain is that the way we buy and sell things will never be the same again, but that doesn't mean the online shopping experience has to be impersonal. Instead, it should help power the human potential of the internet to create better human interactions and user experiences around the world.

In its most basic definition, e-commerce is "the process of selling stuff online." That sounds simple enough, right? But how exactly does that work? An e-commerce marketer has many balls in the air at any given time and juggling them all can be time consuming. What are some of the common pitfalls that you should avoid in your retail business? Let's take a look at three of them as well as how you can easily implement solutions for them.