Bill Brand
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
HSN is turning its sights toward Hispanic consumers with the announcement of a new e-commerce partnership with Univision Communications that will begin on Thursday. The three-year partnership will take the form of a shopping portal on Univision.com called Boutique Univision that will feature a variety of products from HSN targeted at Hispanics. "This is the fastest-growing consumer group and they will be driving the U.S. economy over the next few decades," said Bill Brand, chief marketing and business development officer at HSN. "We're able to reach this Hispanic consumer through the most trusted brand in their community, and that's Univision."
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