Miami

Joe Keenan is the executive editor of Total Retail.

Content, new categories, out-of-home advertising, events and authentic influencers are the leading tools in Net-a-Porter's customer acquisition toolbox, according to Heather Kaminetsky, vice president of marketing for the Americas at the global online luxury brand. Heather discussed these strategies while speaking on a panel titled Innovative Acquisition Strategies for the Modern Retailer at last month's Women in Retail Leadership Summit in Miami.

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