Indianapolis, IN

"Omnichannel" is one of the hottest buzzwords in the retail industry right now. Yet while everyone is talking omnichannel, relatively few brands understand what it means, and even fewer have the back-end logistic and fulfillment capabilities to achieve true omnichannel success. To keep pace with the competition, B-to-C and B-to-B brands need to evaluate their capabilities and develop a plan that gets them on track to deliver more authentic omnichannel experiences

Armed with the knowledge that consumers are more comfortable and willing to make purchases online than ever before, retailers must take the next step and take advantage of this trend. Here are seven tips to help you get on the right track:

While the order fulfillment department of your cross-channel retail business isn’t the sexiest or most fun, it’s arguably one of the most important. Most customer complaints are centered around fulfillment issues, for example. And if your business has even the slightest fulfillment gaffe in today’s social media environment, it’s one tweet away from a public relations disaster.

Indianapolis based Sigma Micro LLC and Missouri based Stark Bro’s Fulfillment announce their official consolidation under a new brand; Fifth Gear. The new company will continue to serve the direct retail industry offering outsourced business services, managed ecommerce, and interactive marketing services for retailers and manufacturers of consumer products.