Armonk

Armonk, N.Y. -- Online consumer spending rose a healthy 15% in the second quarter of this year compared to the second quarter of last year. The IBM Online Retail Sales Index shows that mobile sales...

Armonk, N.Y. -- Retailers and CPG companies with leading stock prices are more likely than their lagging competitors to use Big Data analytics to understand and adjust to customer needs. According to...

ARMONK, N.Y. -- Consumers shopping online for Mother’s Day gifts was up 15%, spurred by mobile commerce growth of 23% over 2012, according to IBM’s Digital Analytics Benchmark, a cloud-based analysis of the online retail market. A key finding of the...

IBM’s fifth annual Online Retail Holiday Readiness Report has uncovered that 2012 may just be the year of mobile. Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8 percent in the second quarter of 2012 compared with the same quarter in the prior year. IBM is forecasting that mobile sales will reach 20 percent of total online holiday sales this upcoming season, and that mobile traffic will close in on 25 percent. However, despite the growing trend in mobile shopping, social is lagging, according to IBM.

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